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AZ Monica
Patient care in a new dress

AZ Monica is the result of a merger between the hospitals Apra Revalidatie, Eeuwfeestkliniek and OLV Middelares Deurne.  The hospital has 477 beds on 2 campuses – Antwerp and Deurne – and employs over 1,300 people.

 

Assessment

Expansion, and therefore cooperation, has been an international trend for some time now and has become a growing trend in the hospital sector as well. The scaling up should lead to working more efficiently and more cost-effectively. Clearly communicating this to the market requires a unified brand for the different campuses.

 

Strategy and approach

Lemento advises to introduce the name AZ Monica as the only name of this hospital that houses two campuses. The name Monica has already been in use behind the scenes for years, without the AZ (AZ= Academic Hospital). Following the corporate identity audit and the development of the brand architecture, Lemento creates a new logo and the corporate identity to go with it. The new site, using the Lemento content management system, is the first feat of the external launch.

 




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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