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The Source
Delivering value added purchasing and supply services

The Source is a consulting agency specialised in purchasing, logistics and supply chain management. The agency also provides coaching, assessment and training. The source was set up in 2002 by Marc Van Obberghen and Jan Borré, two experienced purchasing managers.

 

Assessment

The enterprise has already outgrown the start-up phase, but the identity hasn’t evolved. The challenge: position The Source in the market as a professional, reliable and experienced partner. Differentiating from the other players on the market is crucial.

 

Strategy and approach

The tagline “Supplying results” Lemento chooses to explicitly emphasize the result oriented nature of The Source. The accompanying logo expresses focus and precision. The four squares symbolise the “thinking out of the box” concept. Lemento develops a visual identity with stationery, templates, a corporate brochure and a website.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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